Industry analysis
Top spending industries
Which industries spend the most on newsletter advertising? Ranked by ad volume, market share, and month-over-month growth.
Updated September 2026
Market share
Industries ranked by ad volume
Newsletter ad placements by industry — last 30 days. Bars show share of total market.
#1Sports
201 placements·133 brands·-29% MoM
#2Technology
175 placements·151 brands·-35% MoM
#3Finance
156 placements·106 brands·-17% MoM
#4SaaS
152 placements·106 brands·-24% MoM
#5Entertainment
95 placements·60 brands·-35% MoM
#6Artificial Intelligence
90 placements·62 brands·-13% MoM
#7FinTech
87 placements·42 brands·-39% MoM
#8Health & Fitness
65 placements·50 brands·-61% MoM
#9Mental Health
59 placements·36 brands·+20% MoM
#10Lifestyle
43 placements·30 brands·-22% MoM
#11Gaming
41 placements·41 brands·+215% MoM
#12Automotive
39 placements·34 brands·-48% MoM
#13Marketing
32 placements·30 brands·-40% MoM
#14Cybersecurity
31 placements·18 brands·-21% MoM
#15Business
29 placements·20 brands·-46% MoM
#16Software
28 placements·23 brands·+33% MoM
#17Travel
25 placements·21 brands·-44% MoM
#18Real Estate
22 placements·17 brands·+83% MoM
#19Investing
22 placements·10 brands·-48% MoM
#20Media
21 placements·18 brands·-53% MoM
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