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Dec 1, 2025

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Shoppers are adding to cart for the holidays. Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season. Read the guide to get your CTV campaign live in time for the holiday rush. Learn more.

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